eTracks.com is a leading email broadcasting service that manages the development and execution of email-based direct marketing campaigns. A rapidly expanding client base imposed new requirements for scalability and flexibility on eTracks existing broadcast technology. eTracks looked to Xetex to develop a highly scalable, distributed broadcast system that would be flexible enough to support the unique requirements of different marketing campaigns.

Xetex designed and developed a distributed broadcast system based on a networked system of cooperating LDAP directories and java processes. The directories were used to store the client lists, and java processes provided generic worker threads that personalized and sent email. Personalization was accomplished by using email templates specified in XML and recipient information obtained via LDAP. A web front-end, secured by Xetex-developed authentication/authorization technology allowed the customer self-service applications to be deployed in a secure and scalable fashion. A back-end scheduling process with graphical controller provided fine-grained control over the allocation of workers to machines and scheduling of email broadcasts.

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the eTracks Case Study.